The lowest cost connection between demand and supply.
Since the advent of header bidding, access to unique supply has become scarce while fees remain high. Header Direct provides the most efficient, lowest cost path between buyer and publisher.
Welcome to a new supply chain
Eliminate the Ad Tech Tax
The distance between buyer and seller is growing as 20-60% of each transaction is extracted by fees. By creating the lowest cost connection between buyer and seller, spend goes directly towards media rather than exchanges.
Access Supply Directly
Header Direct only works directly with publishers, exclusively through header bidding. This allows buyers and publishers to remove passbacks, have programmatic bids compete against direct campaigns, and increase yield and scale.
Lower Your QPS
Buyers are seeing impression volume increasing while reach stays the same - duplicate impressions come through multiple sources of supply. Header Direct's mission is to always provide the lowest cost access to every publisher we work with, so you avoid bidding against yourself and reduce the costs of duplicative impression processing.
Header Buying Made Simple
Integrating directly into the publisher's header requires administrative work like entering into contracts with and paying thousands of partners. Header Direct provides all the back-end work of account management, contracts, invoicing, discrepancy analysis and more.