Our Vision

Transparent, low cost programmatic clearinghouse. 


Header Direct was built to create the most transparent and efficient programmatic supply chain. We're a global advertising marketplace where digital media companies sell their ad impressions, directly from their header, transparently and with minimal fees. 

The adoption of header bidding has created an opportunity for buyers and sellers to work directly. Demand Side Platforms (DSPs) can work directly in a publisher's header, but there are a number of challenges. Selling to publishers, signing contracts, account management, invoicing, discrepancy analysis, and managing ad quality are a handful of the operational challenges a DSP faces when working directly in a publisher's header. 

Header Direct's platform makes working directly with publishers as simple as possible. Our approach is straightforward: provide technology to DSPs and publishers at the lowest possible cost.