mauro-mora-85112.jpg
 

 

Access demand without middlemen

 
 

Header Direct's mission is to create the most efficient and transparent method for publishers to connect with demand. By offering the lowest possible fees, the buyer's highest bids get passed into your header. 

 
 

Highest yields via the lowest fees

 
 
 
 
 
 
0351-bag-dollar.png

First Price Auction

Header Direct uses first price auctions. This allows third-party programmatic demand to compete directly against first-party demand in the same auction. First price auctions are the most transparent and fair way to buy and sell media in today's complex world of multiple auctions.

 
0756-download.png

Work With Your Wrapper

Plug Header Direct into the existing header bidding wrapper of your choice. 

 

 
 
 
 

Maximize Yield

Maximize yield by transacting impressions through the lowest cost path to your DSP partners. 

Reduce Fees

No hiding fees as "buy side" or "sell side", Header Direct charges a single flat, transparent 5% fee - the lowest possible costs so that you can earn the most. 

 
 
 

Go Header Direct 

 
dominik-schroder-14534.jpg